Wendy's Brings Back a Menu Favorite

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Wendy's Pretzel Pub burger is back. Reggie Bush has appeared in ads promoting the chain's sandwich. Ads joke about his losing his Heisman Trophy.

The company hasn't advertised the Pretzel Pub's return menu. Wendy's Pretzel Pub Fries are back.

Wendy's Pub Fries are natural-cut, sea-salted fries topped with beer cheese sauce, cheddar, and applewood-smoked bacon. Baconator Fries with warm beer cheese sauce.

Wendy's now offers Pretzel Pub Fries, Baconator Fries, and Chili Cheese Fries. Burger King and McDonald's exclusively provide conventional fries.

Fast-food companies must offer new things while keeping menus basic. Wendy's and Taco Bell have done well with minimal additions.

Wendy's utilised the cheese sauce from the Pretzel Pub Burger to make Pub Fries. This increases customer choice without kitchen complication.

"[Our] U.S. marketing calendar puts us up to continue delivering great results in the back half of the year, with craveable innovation only Wendy's can give,

the return of an old favourite in our ownable and attractive value platforms," CEO stated during the chain's second-quarter earnings call.

"Value will remain essential to consumers, but we have a broad and ownable value menu," he added.

"We're not seeing a menu trade-down due to the $5 Biggie Bag or the trade-up from four for $4. Our premium and value are doing well."

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