McDonald's Makes Curious Menu Choices
McDonald's offers new desserts more aggressively outside the US. In Finland, it's added a shake that Americans may find weird.
The Licorice Shake adds licorice to McDonald's shake mix. The website describes the resulting dessert drink as "drab grey and futuristic."
The Licorice Shake has less worldwide potential than the following thing McDonald's Finland added.
The Cookie Monster-inspired Monster Freak Drink is a cookie-flavored, blue shake topped with whipped cream and crumbled Oreos.
While this dish isn't as indulgent as many freak shakes (several include cake or Rice Krispy treats on top), it's nonetheless a bright, maybe appealing addition to the menu.
Lazy Sundae Deluxe doesn't utilise Arch Deluxe's Dijonnaise sauce. Vanilla soft serve, strawberry-lime sauce, meringue crumbs, and whipped cream.
"Our worldwide system follows a customer-focused strategy. This strengthens our brand, boosting market share "McDonald's CEO.
"Digital sales, including mobile app, kiosk, and delivery, accounted for almost $6 billion or approximately 1/3 of system-wide revenues in the second quarter "Adding,
McDonald's app/rewards programme has helped it learn about consumers.
Each customer reward and preference helps us personalise. "We can produce relevant content and offers for our consumers using this greater insight.
By customising communications, McDonald's consumers feel more engaged, increasing expenditure and frequency."
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