Kim Kardashian Is Relaunching Her Beauty Empire

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15 minutes with Kim K. Phone-only audio. It's not enough time to discuss Kardashian's impending brand launch, SKKN by Kim, but she doesn't need the publicity.

Kim's beauty line is SKKN. Kardashian stated on Instagram in July that she was closing KKW Beauty to concentrate on "new formulations that are

more contemporary, creative, and packaged in an upgraded and fresh sustainable aesthetic."

Many claimed this was due to Coty Inc. obtaining a 20% share in 2020; others thought the "W" was forcing the move after filing for divorce from Kanye West.

SKKN by Kim launches on June 21, five years after KKW Beauty. And it's ignoring, at least for now, the highlight and contour sticks that started KKW Beauty. It bypasses trends.

The cosmetics business is obsessed with Gen Z, "skinimalism," and "proprietary chemicals" First, Kardashian doesn't want to limit SKKN's audience.

I gave my grandmother all the samples and a focus group of my pals and my mom's cousin to see how everyone felt about the line," she explains. "No age limit is needed.

Up to mature skin." SKKN by Kim is a premium label with $43 cleansers and $90 serums. (15% off refills) Her cosmetics collection was economically priced and trend-focused.

"This isn't a KKW Beauty rebranding," Kardashian says. "My new business. This is brand-new."

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