Burger King Sticks To Wendy's New Menu Item

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Fast-food businesses remove popular menu items to reintroduce them.

McDonald's Shamrock Shake and Starbucks Pumpkin Spice Latte are seasonal and planned. Chains sometimes keep fans wondering.

McDonald's brings back the McRib at odd times and places. Yum! Taco Bell performs the same thing, but on a national scale.

Burger King won't let that challenge pass.

Fast-food businesses want people to download their app because it gives them free marketing access.

Starbucks and McDonald's have been successful with this, while other restaurants have struggled.

Consumers may be bored of needing an app for every company they visit. Consumers may not see the benefit in yet another platform.

Burger King (and most fast-food chains) offer free meals for app downloads. Burger King's current promotion pokes fun at Wendy's recent menu item.

Burger King used French Toast Sticks as a foundation for breakfast sandwiches (occasionally, but not now). These 1985 fan favourites remain popular.

Burger King is offering a free order of French Toast Sticks through its app for anyone who makes at least a $1 purchase through the end of August.

The restaurant chain's mobile application has been making consistent headway toward its goals.

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