Burger King Not Bringing Back This Cheap Burger
The Whopper is Burger King's signature product. The chain aims to maintain the item's iconic position while it rethinks its strategy.
It's the major reason the Whopper was pulled from the dollar menu this year, and Restaurant Brands CEO José Cil says it won't return at that price soon.
The Whopper has been our mainstay since 1957. We're removing it from core discount and promoting it. This is crucial to BK's U.S. business model.
Cil said "no" when asked if the Whopper will return to the bargain menu.
Customers can pick from various value packages. "$5 Have It Your Way includes a Whopper Jr. Our guests have been pleased with the value "CEO:
Burger King's parent announced menu modifications in February. One was the Two-for-$5 Whopper deal. At the time, promotion volume was reduced.
Burger King launched Impossible King Whoppers and Impossible Southwest Bacon Whoppers on June 27 to rebrand the Whopper.
Since launching the Impossible Whopper in 2019, the burger titan has offered plant-based meat alternatives.
The chain eliminated sundaes and chocolate milk this year. Menu updates include new Whoppers.
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