Burger King Menu Adds A New Take On Chicken

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McDonald's just added a Chicken Big Mac on its menu. The chain recently failed at something new.

McDonald's McPlant burger failed, but Burger King's Impossible Whopper is still on the menu. Now, the chain offers another plant-based sandwich that's distinct from its rival's.

Burger King is introducing a plant-based version of its Original Chicken Sandwich at certain Cincinnati stores on Aug. 22.

The sandwich is served on a long sesame seed bread with shredded lettuce and mayonnaise.

Burger King has worked with Impossible since 2019 and introduced nuggets in 2021.

Burger King has fallen behind McDonald's and Wendy's.

During the quarter, key operational indicators improved, our digital capabilities advanced, and our marketing plan was executed consistently.

We emphasised accuracy and operational excellence at Burger King U.S. Recent menu and process simplification initiatives are increasing restaurant efficiency,

resulting in good operational outcomes and an improved guest experience without a near-term negative impact to sales.

Burger King's menu simplification hasn't halted innovation. The chain has tested new products all year. Improved outcomes

Our focus on core items, including removing Whopper from core pricing in the first quarter, a $5 Your Way meal, and digital and delivery channels yielded 0.4% comparable sales gain.

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