Burger King Menu Adds a New Sandwich Line
In recent years, Burger King hasn't allowed KFC take all the chicken limelight.
It has tried sandwich-adjacent versions such Chicken Fries and Ch'King Sandwiches, which look like Popeyes.
Now, Burger King wants to deliver a chicken sandwich it tested in May to all of its U.S. outlets.
If you enjoy Ch'King, sorry. The chain aims to replace them with "BK Royal Crispy Chicken Sandwiches."
This month, the modifications become national (August).
BK Royal Crispy Chicken Sandwiches will arrive nationally this month in four flavours: Classic, Spicy, Bacon & Swiss Cheese, and Southern BBQ.
While the new menu doesn't appear much different from the old, it eliminates mayo and pickles from three of the sandwiches.
The Bacon and Cheese will have "Savory Sauce" while the Southern will have "southern-spiced BBQ sauce, crispy bacon, caramelised onions, and melty cheese on a toasted potato bun."
Hot variant has "triple pepper spicy glaze" instead of "Savory Sauce."
This new variety, while not very unique in fast-food sandwiches, provides Burger King some fresh flavours. The problem is that much of Popeyes' menu is fried chicken.
KFC's refusal to cash in on this mania is unusual because its menu is even more chicken-focused than Popeyes, which offers shrimp.
Burger King must try again, but this time it's offering a product range that stands on its own, not one compared to its sibling brand.
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