Buffalo Wild Wings developed a pizza topped with boneless chicken wings.
The Buffalo Boneless Bar Pizza is topped with ranch dressing, blue cheese, and mozzarella. Boneless wings with Medium Buffalo Sauce, pickled hot peppers, and green onions.
The Honey BBQ Boneless Bar Pizza is covered with mozzarella and cheddar jack cheeses, honey BBQ boneless wings, bacon crumbles, and pickled hot peppers.
Buffalo says the pizzas are created for the fall football season as a response to the wings-or-pizza question many fans ask during games.
Buffalo Wild Wings offers a famous gameday experience. Why would fans go elsewhere with 26 sauces and seasonings, 30+ beer taps, wall-to-wall TVs, and Boneless Bar Pizza?
Buffalo Wild Wings reminded guests to "drink responsibly" with game day beverages.
In many ways, these are internet-themed menu items. The chains want customers to react and reshare.
Whether people enjoy them or are resharing out of disgust or shock that the brand "went there" is irrelevant to the "no bad PR" principle.
The chicken wing chain has also designed game-day snacks. Bird Dawgs are chicken tenders served hotdog-style on brioche buns.