Feel like fast food is smaller than advertised? If so, you'll be interested in McDonald's and Wendy's legal turmoil.
Class-action complaint accuses companies of "overstating" burger sizes.
New York resident Justin Chimienti alleges McDonald's and Wendy's ads "materially" exaggerate the size of their burgers by 15% to 20%.
Chimienti argues McDonald's and Wendy's deceive customers by utilising undercooked patties in their advertising to make food look bigger and fresher.
Chimienti, who had negative encounters with McDonald's Big Mac and Wendy's Bourbon Bacon Cheeseburger, is suing for breach of contract and "violations of national consumer legislation"
Chimienti's complaint is like one against Burger King (a joint filing, involving the same firm representing Chimienti).
Class action plaintiffs accuse Burger King of "overstating" burger proportions.
Both claims mention inflation and price hikes as reasons to suspect fraud.
Chimienti's complaint says, "Defendants' conduct are more alarming today that many customers, especially lower-income consumers, are struggling financially."
McDonald's and Wendy's CEOs have acknowledged inflation's impact on customers.
McDonald's CEO Chris Kempczinski mentioned "value sensitivity" in an April results call, and Wendy's Todd Penegor warned investors last week that "inflation is being seen by customers."